I just read a great book called I’m On Facebook, Now What??? with a lot of good information you can apply immediately. It covers all points from profile optimization to leveraging the Facebook platform for business. Here are a few points that stood out to me.
The book explains that the demographic for Facebook is mostly GenY. This is where the under 35 crowd hangs out.
It also talks about organizing friends into Friends Lists on your own profile as well as joining groups of interest to you. If you have a subgroup of friends that you want to consistently send particular types of info to then you can choose the list name without needing to select a bunch of individuals each time.
One of the nice features are advertising apps written by creative programmers. You can also use Facebook’s add creation button. Business apps are populating Facebook’s space daily. It’s worth your while to spend time investigating some of them to aid business generation.
I learned a completely new term, Social Network Optimization. Including specific search terms (a Search Engine Optimization technique) in the application you create can push it higher on search engine results pages when Facebook users are looking for something new to add to their profiles.
Great chapter on privacy including pros and cons of various settings. I’ll leave it to you to read but suffice it to say you can restrict your friends access to specific pieces of information on your profile, your feeds etc. Everyone doesn’t have to know everything. You can also restrict their ability to comment. These features are particularly helpful if you have colorful friends you want to keep up with but don’t necessarily want to have all your other FB friends scratching their heads about who you hang out with online (smile).
Great book. Check it out from your library or buy it soon.
