O.K. Facebook Page owners and administrators time to liven up that site and make it the tool it was meant to be. Pages are designed for interaction with your fans/Like list.
At a minimum, you want to populate your basic four tabs with information. Use the Wall the same as you would on your personal profile, only, with business or organizational information instead of fun or personal stuff.
Fill out the Info tab so people can quickly see why they should “Like” your site. This should include your website, mission, services, phone number etc. so they can get a feel for who your organization/company is and what you do. It seems obvious that you would do this much but many neglect to fill in these details so be sure you remember.
Definitely use the Photo tab for your visual fans. Nothing makes your page more human and relatable than pictures so be sure to upload images on a regular basis to reinforce your message.
The Discussion tab is the perfect medium to engage your fans and get them involved by engaging with you the administrator but more importantly with each other so that they begin to develop a community. Ultimately this will motivate them to start advocating the cause to their personal audience by advertising the page to their friends, thus growing your “Like” list.
You can also add your own customizable tabs to enliven your Page site. Clicking on the + tab allows you to select more tab options. Want to add videos? Pick that option. Want to add events? Pick that one too.
These foundational tabs help fans and potential fans take your Facebook Page more seriously. So add a few today, begin using them and see what a difference it makes.
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