The funnest and funniest presentation by far this year was given by blogger extraordinaire Scott Hanselman. I don’t know if Scott is a Toastmaster but he definitely knows how to use humor effectively.
These are a few key points from his presentation “32 Ways to Make Your Blog Suck Less” that stood out to me:
- People read blogs around 9:00 AM Eastern time on Mondays. Nobody reads them on Saturdays.
- Nothing will lower your readership more quickly than writing about politics if that’s not your main topic. That also goes for anything else significantly off topic from what you usually write.
- Integrate search into your blog site (Google or Bing for example).
- Don’t just reply to an e-mail for help back to that one person. Write a post on the subject and e-mail the link to them instead.
Fortunately Scott distributed the presentation and you can take a look for yourself to pick up a few tips to apply to your site.
Another great part was getting to know Scott on a personal level. Myself and a handful of other bloggers hung out with him the night before his presentation and he had us cracking up the entire time. He is one of those folks who is the same guy on stage and off. Nothing inaccessible about him.
If you ever get to hear Scott in person you should definitely do so. In the mean time get to work on making your blog suck less.
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