Social Media and Building Community
Class # 3 was about my favorite subject, social media. The presentation was given by Chris Brogan of New Marketing Labs. The homework assignment was to write up a step-by-step plan for how I could develop a community around my company on a social networking site of my choice. That assignment is in the works and the choice is a Facebook fan page.
Chris gave ten key points in developing a community. Among them are to listen to and acknowledge community members. Respond to comments and give content that is useful to them. Also it’s not about the platform (FB, twitter etc.) but the people. When the next big thing comes along your community will follow you to that platform as well. Serve them well in the mean time to insure that. Also celebrate your community members. Celebrate your community’s personal and professional successes.
The other tips were great too. Play the video and take in good information provided by Chris and be more effective in growing your online community.
No comments yet.