SEO Crash Course to Get Found
Lee Odden of TopRank Online Marketing was the leader of this class. The homework assignment this time was to “Write a blog article that explains why a marketer would want to include SEO in his or her web marketing”. Since it worked so well for me on the first assignment I’ll stick to the three-takeaways format. The presentation was loaded with great Search Engine Optimization tips but here is what I settled on.
- When it comes to ensuring that your posts are found and indexed by Google’s search spiders text is the key. Search engines look for words not images so you don’t want your site too picture or Flash heavy if automated ranking is important to you. Don’t restrict yourself to word of mouth only and bells and whistles to grow your blog readership. Consistently writing solid keyword intensive content is still the key.
- Inbound links also help elevate your blog’s position on search engine results pages. Mores specifically, links from authoritative sites are the key here. Good content again is how you make that happen. Be a thought leader that people want to save and fave.
- And key point number three for me involves search analytics. Google Webmaster Tools and Google Analytics are must haves. The Webmaster Tools help optimize your site. The analytics code helps you track and analize readership traffic on your site. HubSpot has an analytics tool that Lee recommends as well. It also has a bunch of other tools that I wasn’t aware of. I will definitely begin incorporating more of each into my blogging and social media repertoire.
Here’s the lecture from class number 2. Take a look and listen for yourself and see what else you may find useful.
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