How to Blog Effectively for Business
Now that spring quarter is over and I have the summer to myself, I am back to working on my first social media certification. HubSpot’s Inbound Marketing University was recommended to me within the last year but I couldn’t fit it in with classes, work and home work so now is the time and today was day one of my certification studies. And perfect timing now that my new company Aqueduct Media Corp. has officially launched online this week.
Part of my homework assignment was to write a blog post about three best practices that I will adopt into my blogging strategy. Smart strategy on their part to assign work that spreads their reputation. Not a best practice directly from the video but definitely one I noticed and will begin to incorporate. But take a look at my three take-away’s. Perhaps these or others may inspire you to improve your blogging.
The first best practice is one that I believe I’d ever thought of before and it involves managing your blog roll. Specifically cluing in on how to keep yours relevant. The helpful hint is to make it a habit to follow comments back to the commenters sites and read their blog rolls. That’s of course where you’ll see what interests them. Over time you should see a handful or more of common blog roll links on your most frequent commenters sites and that’s your que to include them on your blogroll as helpful links for the rest of your readers.
Best practice number two is to pick happy and passionate bloggers as contributing writers to add content to your blog. That makes perfectly natural sense to me. My contributing blogger Bridget Wright is one such person. I’m a happy go lucky guy in general and can’t stand to be around emotional boat anchors. Best to have a complimentary personality to keep the online tone consistent so this confirms how I operate. I’ll stay intentionally conscious of it should we decide to grow our team.
Tip number three is somewhat related to point one. Write about what interests your readers. Their blog rolls will give you an indication of this. I think focusing on fewer topics will help me get there. Up to this point I’ve been writing about a lot of personal interests some of which resonate with my readers from time to time but not consistently. A little more balance towards user needs and less towards personal musings. My mix will begin trending towards media, arts and techy stuff all of which grad school and my new company are about so I think I’ll have this under control sooner than later.
Take a look at the video and see which three tips can help improve your blogging. I also encourage you to create an account, go through the entire series and see if you don’t come out a better blogger at the end.
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